Branding Electric Products as a Lifestyle
While E-Product use soars, the sales of privatized
E-products are constantly falling. Due to the competition of companies like Bird and Lime Private E-Product companies are having to rebrand themselves as more of a lifestyle. In this challenge I worked on the solution through direction oh photography and rebranding.
While the email template was limited, I still worked on Art Directing the photoshoot and implementing the design needed.
Directed studio shoots for Target product pages. Helped in model casting and then later on created the GIF.
Planned and directed all photoshoots that geared towards the retailer or social media demand at the time. Also planned wardrobe and casting.