Branding Electric Products as a Lifestyle

While E-Product use soars, the sales of privatized

E-products are constantly falling. Due to the competition of companies like Bird and Lime Private E-Product companies are having to rebrand themselves as more of a lifestyle. In this challenge I worked on the solution through direction oh photography and rebranding.

The Electric

Problem

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While the email template was limited, I still worked on Art Directing the photoshoot and implementing the design needed.

Email

Design

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Studio Shoot

Direction

Directed studio shoots for Target product pages. Helped in model casting and then later on created the GIF.

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Video

Direction

Storyboarded product video shoots that had to quickly capture the product's features as well as sell the product as a lifestyle product. Directed wardrobe and hair as well.

Photography

Direction

Planned and directed all photoshoots that geared towards the retailer or social media demand at the time. Also planned wardrobe and casting.

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Metro2-1533835207592

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GUEST_fc59a3c6-abcc-477b-a2d4-042d0f4e0c

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L2-1535558986095

Metro2-1533835207592
Metro2-1533835207592

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